Amy is a senior art director and designer with more than 15 years of experience developing brand identities, integrated campaigns, digital experiences, and lifecycle marketing programs for beauty, wellness, retail, and lifestyle brands. Her work combines strategic concepting with hands-on creative execution, helping brands translate their vision into cohesive, compelling experiences across digital, print, packaging, ecommerce, social, and physical environments.

As a Senior Art Director and Designer at GDS-Designs, Amy brings a multidisciplinary approach to brand development and visual communication. She works closely with founders, CEOs, and creative leadership to define brand direction, develop visual systems, and create integrated marketing experiences that connect with audiences and support business goals. Her experience spans both agency and in-house environments, giving her a strong understanding of how to develop creative strategies while also bringing the details to life.

Throughout her career, Amy has partnered with nationally recognized brands including L’Oréal, Macy’s, VOESH New York, The Sak, and VOLO Beauty. Her work has included digital rebrands, website launches, packaging, ecommerce experiences, social campaigns, trade show environments, photo and video direction, and comprehensive email and CRM programs. Most recently, she built and managed VOLO Beauty’s complete CRM and email marketing program, with lifecycle automation contributing 27% of the company’s 2025 ecommerce revenue and achieving an average 58% open rate.