Brewery Pop-Up
Wrentham, MA 40 ft Shipping Container & 2,500 sq. ft. Outdoor Taproom
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Agile Architecture & Outdoor Hospitality
The architectural challenge for this project centered on creating a temporary yet sophisticated taproom experience within a strictly regulated retail environment. The project required a mobile-first design strategy that could be deployed efficiently while meeting the high aesthetic standards of a Simon Property.
The design intervention focused on a "Modular Hub" approach:
Repurposed Infrastructure: The centerpiece of the design is a modified 40-foot shipping container, engineered to serve as a high-capacity bar and POS station.
Expansive Site Programming: The ~2,550-square-foot site plan includes a fenced-in taproom with a mix of picnic and high-top seating, accommodating large groups while maintaining clear egress for mall traffic.
Operational Integration: GDS provided comprehensive permit documentation, including detailed site plans and elevation drawings, to coordinate with mall management, local building departments, and health inspectors.
Branding & Atmosphere: The design utilizes custom signage, perimeter fencing, and strategic lighting to define the "67 Degrees" brand identity within the larger retail context, creating a distinct destination for shoppers.
The result is a successful "plug-and-play" hospitality model that provides 67 Degrees Brewing with a scalable platform for seasonal engagement.
